Indonesia’s OJK Issues New Rules on Financial Influencers

OJK Unveils Updated Guidelines for Financial Influencers in Indonesia

Indonesia s OJK Issues New Rules – In a recent development, Indonesia’s Financial Services Authority (OJK) has introduced new guidelines aimed at regulating the activities of financial influencers. The regulations, detailed in OJK Regulation No. 6 of 2026, focus on the responsibilities of financial information providers, effective from June 4, 2026.

Regulation Focus: Transparency and Consumer Protection

Agus Firmansyah, head of the Department of Surveillance and Integrated Financial Sector Policy at OJK, emphasized during a press briefing on June 24, 2026, that the regulation seeks to promote transparency and reliability in financial information dissemination, ensuring consumer protection.

“This regulation is OJK’s effort to encourage the delivery of financial sector information that is clear, accurate, honest, easily accessible, and not potentially misleading, thereby reinforcing consumer and public protection,” said Agus Firmansyah.

Expanding Role of Financial Influencers

In the accompanying Frequently Asked Questions (FAQ) document, OJK highlighted that the increasing influence of financial content creators has a significant impact on public and consumer decisions. However, this trend is frequently misused by individuals or groups prioritizing personal gain over the potential risks and long-term consequences of their actions.

Scope of Activities and Disclosure Requirements

The new rules define the scope of financial influencers’ activities, which include educational content, promotional efforts, and product recommendations. These methods of information sharing are applicable across both traditional (offline) and digital (online) platforms.

One key requirement mandates that influencers must clearly state any financial stake they hold in the information they present. Additionally, they are obligated to identify whether the financial instruments they discuss pose significant risks to investors.

Enforcement Measures for Non-Compliance

In cases of non-compliance, OJK has the authority to enforce corrective measures, issue written directives, and apply legal penalties under existing legislation. For influencers spreading inaccurate information through digital channels, the authority may also seek assistance from the Ministry of Communication and Digital to suspend or remove their accounts.

For further reading, check OJK’s commitment to additional reforms following MSCI’s evaluation of Indonesia. Stay updated with the latest news from Tempo on Google News by clicking here.