Fact Check: Is Nagita Slavina Really Giving Away Rp50 Million Through Facebook Quiz?

Fact Check: Nagita Slavina’s Rp50 Million Facebook Quiz Scam?

Fact Check: A recent Facebook post by an account linked to Nagita Slavina, the popular Indonesian actress, has raised questions about whether she is genuinely offering a Rp50 million prize through a quiz. The claim, which went viral in mid-2026, involved a 18-second video where Nagita’s voice announced a giveaway, asking viewers to rearrange the letters “H – B – E – R – K – A” and send their answers via Messenger. By July 8, the post had generated 108 comments, with some users responding with the words “NAGITA,” “BERKAH,” and “BERHAK” as instructed. However, Tempo’s fact-check team is now investigating the authenticity of this viral campaign.

AI Manipulation in the Video

Tempo’s investigation revealed that the video in question was not an original recording but an AI-generated deepfake. The audio, which featured Nagita’s voice saying,

“This is genuine, not a deception,”

was synthesized using artificial intelligence to mimic her speaking style and tone. While the visual elements of the video appeared authentic, the audio manipulation was key to the scam’s success. Further analysis showed that the footage had been altered to create the illusion of a real endorsement, making it harder for viewers to detect the deception.

Adding to the complexity, the video was part of a larger campaign. Tempo found 50 similar videos circulating on Facebook in the past month, all featuring Nagita either alone or with her husband, Raffi Ahmad. These videos shared identical content but varied slightly in background or framing, suggesting a coordinated effort to maximize engagement. The fact check team is now examining whether these videos were intentionally designed to confuse audiences or whether they were part of a broader strategy to promote the giveaway.

Impersonation Accounts and Paid Advertising

Nagita Slavina’s official Facebook account, launched in 2015, has 1.6 million followers, making it a prime target for scams. However, Tempo identified at least 43 impersonation accounts linked to the campaign, with 34 created in May and June 2026 alone. These accounts had no verified blue checkmarks, indicating they were likely operated by third parties seeking to mimic Nagita’s presence online. The fact check team noted that these accounts appeared to be part of a well-organized scam operation, using social media to amplify the claim.

Some of these fake accounts were running paid advertisements on Meta platforms, leveraging microtargeting to reach users in Indonesia based on age, interests, and behavior. The ads included messages like “Answer the quiz and win Rp50 million!” to entice clicks and participation. Tempo grouped the 43 accounts into seven clusters, suggesting they were managed by a single group aiming to create a sense of urgency and authenticity. This coordinated approach highlights the use of social media as a tool for spreading misinformation, particularly in a context where public trust in online content is high.

Origins of the Video and Its Content

The first video in the campaign was traced back to a TikTok post by @Tokomamamigiofficial on March 25, 2024. The original footage only mentioned the winner of the THRans program during a live broadcast, without any mention of a Rp50 million donation. Tempo’s analysis revealed that the deepfake video was created by altering the audio of the original clip, adding a fabricated message about the giveaway. This manipulation allowed the scam to gain traction under the guise of an official announcement.

Another video in the campaign was sourced from a YouTube post that had previously aired a live stream by Rans Entertainment on May 22, 2020, titled “Hastag Lebarans.” While the visual content of this video was genuine, the claim about Rp50 million being awarded through Messenger was entirely fabricated. Tempo confirmed that the same audio snippet was reused across multiple platforms, suggesting a pattern of recycling content to create the illusion of credibility. The fact check team is now urging users to verify the authenticity of such claims before participating in online contests.

As part of their fact-checking process, Tempo used AI detection tools to analyze the videos. These tools identified an 86% probability that the first video was a deepfake, highlighting the ease with which AI can be used to deceive audiences. The team also noted that the scam relied heavily on social proof—by having users respond with specific words, it created a false sense of community and legitimacy around the giveaway. This strategy is common in online scams, where the goal is to make the campaign appear more trustworthy.

Broader Implications for Online Trust

The fact check on Nagita Slavina’s Rp50 million giveaway underscores the growing challenge of distinguishing real content from AI-generated misinformation. In a digital environment where videos can be easily manipulated, users must be cautious about engaging with viral campaigns without verifying their sources. Tempo’s findings serve as a reminder that even prominent figures can be targeted by scammers using advanced technology and strategic social media tactics.

While the initial claim may have seemed credible, the fact check team’s investigation has exposed the underlying deception. The campaign’s use of fake accounts, AI-generated audio, and recycled content demonstrates how scammers can exploit online platforms to spread false information. As more users engage with short-form videos and quizzes, it is crucial to adopt a critical mindset and cross-check claims with verified sources. This case also highlights the importance of transparency in digital marketing and the need for platforms to monitor suspicious activities that could mislead their audiences.